Metrics
Qmailer offers the very best in marketing metrics, tracking and reporting technology for advanced marketers. Need further information? Call us on 0207 096 3331 or email us: hello@qmailer.co.uk
Future Queue
The total number of messages queued, that are scheduled for sending in the future.
Intelligent Send
By using intelligent send you can send emails when your audience is the most active/ engaging, based on previous activity. As a result you should see your responses increase.
Messages in current Queue
The number of emails that are currently queuing to be sent. Send your emails 24/7 using our various servers in different time zones to ensure your message gets to your customer when you want it to.
Messages Sent
Indicates the total messages sent from your groups. Qmailer will ensure it doesn’t send the same communication to your customer more than once
Messages Delivered
Records the total number of messages delivered to the inbox of contacts within the list.
Messages Failed/Bounced
Indicates how accurate your list is. This is the number of messages that could not be delivered out of the total messages for which an send attempt was made.
Soft Bounces
From auto responders or the mailbox could be full
Hard bounces
Account invalid/ not active
Unsubscribed
an indicator of an unsuccessful campaign. Measures the number of opt-outs out of the total number of emails opened.
Minimum Messages Opened
A measure of positive response to your emails. Your recipients view the message again at a latter date so your contact must been of value to them.
Minimum Unique Messages Opened
Enables you to see how active your list is. (This is based on the total number of messages sent)
Opened Percent
Determine whether campaign was a success based on the number of recievers that actually opened the email and compare to your previous/ other current campaigns
Total Links Followed (“click thrus”)
Includes the total number of times all links are clicked overall. Indicates a positive reaction to the offer itself.
Unique Links Followed
Includes the number of unique times links are clicked. Indicates a positive reaction to the offer itself.
