Just some of the benefits of Email Marketing...
By no means an exhaustive list, we have detailed below just a few of the very many reasons why your business will benefit from engaging with customers, clients, contacts or peers on a personal, measured and targeted basis - without breaking the bank to do it.
With Qmailer it's not rocket science, but it's not far off...
Email Marketing is most successful when it is focussed on the people who you know are interested in what you are offering. If you can send your message to them, personally, you will dramatically increase your chances of building on that relationship.
So, to gain maximum benefit, use Qmailer and engage in:
1-2-1 marketing
Personalise and communicate directly with your customers in a manner that engages them on a direct level. With Qmailer it is possible to customise every email, whether you are sending 100 or 100,000. The result is an ability to refine your customer communication, gain trust and increase recipient engagement with your message.
Incentivised Marketing
Promote your offering using an incentivised, time limited, call to action. Over time you can segment your data and offers based on recipient behaviour, increasing your conversion ratios and improving your customer experience. Want to know more? Call us 0207 096 3331.
Engage your Customers
Relevant messages ensure customer interest and increased responses. Which in turn improve your bottom line and reputation as a relevant supplier. Want to get the best out of your messages? Register for our 'Q-Tips' programme.
Email Marketing can provide huge benefit to your business. By evaluating the data Qmailer automatically captures during every campaign, you ensure that you have fantastic insight into your customers interests. The result being, you can tailor your messages to fit those customer needs, wants or requirements.
Consider your Email Marketing as your version of the 'Club Card'. Customer knowledge brings its own rewards. Just ask Tesco...
So the 'Target' driven benefits of Qmailer, enable you to be:
Targeted
You can gather data from recipient behaviour and make your Email Marketing really targeted. By integrating your email campaign and the knowledge you have generated with other forms of traditional Direct Marketing, you can power up your ROI - because you know what your customer is interested in.
Relevant
Used correctly you will ensure you only devise relevant communications. Those communications will enhance your reputation, build your brand and work hard to achieve your goals. Want to know how to do it well? Sign up for 'Q-Tips'
A Conversion Ratio Winner
By providing relevant information of interest you create a seamless opportunity to convert a contact into a customer. Improving conversion ratios makes for a healthy business.
Interest Lead
Over time patterns of customer interest will emerge. Using this knowledge you can create salient interactive campaigns to increase or develop customer interest and/or up-sell your product or service. Again, the more you sell, converse or comminucate with customers or clients, the better your bottom line!
Getting started is as easy as creating an account.
One of the greatest benefits of Qmailer is our ability to measure and track responses to your communication. If knowledge is power, then Email Marketing turns you into Superhero!
With every campaign you send, you can, with no technical knowledge:
Track
Establishing how effective your email campaign has been is as simple as one click, you can review detailed, very specific behavioral information about contacts responses to your campaign; enabling you to follow up appropriately.
Want specifics? Fancy an in-depth conversation about 'Auto-Responders' and 'Triggers'? We love to talk, so give us a call 01636 555 035.
Measure
Using sophisticated email tracking technology you can measure the return on your investment and ensure your strategy is well formed and customer focused. Want to know how it works? Or think your sales team would benefit from instant 'click' notifications directly into their 'in-box'? Email the technical wizard, nic@qmailer.co.uk
List Building
Grow your customer base by integrating your website data capture with email marketing, (see how to do it below). An opt-in list will improve recipient engagement and build your reputation as your list grows. It is incredibly easy to implement, and the very best way to gather data is via your own web site.
Register for an account to get started.
Do you know what time of day your contacts read their email? Do you know how to position yourself at the top of their 'in-box'?
Qmailer takes away the guess work and ensures you reap the benefits of your hard work.
By building a picture of your recipient behaviour you really can become a global force, a 24 hour marketing meteor so to speak!
Global Reach
Email Marketing is not limited by timezones or geography, reach new markets, globally, with minimal investment. Schedule your messages according to shift patterns, past recipient behaviour or time limits imposed by you or your offer. The world is, literally, your oyster (or-in-box).
24 hour marketing
Send your message at the time most relevant to the recipient. Make time limited 'calls to action' or interact with international customers at a time most convenient to them.
We also have a little trick up our sleeves called 'Intelligent Sending'. A rather nifty tool that, based on past activity, ensures your Email arrives in the individual recipients mail box at the time most relevant to them. One of the most powerful marketing tools available and a tool that will increase your customer engagement dramatically.
Low Cost
Cost can drive a decision. With Email Marketing that decision is easy because cost is low, and value is high. Email marketing, when well planned and well targeted, will dramatically improve your customer responses and provide customer knowledge at a cost far lower than a traditional direct mail methods.
Your return on investment will outstrip traditional DM methods, as long as you follow the rules. That is where 'Q-Tips' can help!
HOW TO 'DATA CAPTURE' WEB VISITORS...
AND ADD THEM TO YOUR CONTACTS LIST...
With Qmailer it is a piece of cake. Here is how you do it:
1. Create a Qmailer Account.
2. Go to 'Addresses'. Select 'Subscribe Form'.
3. Select the 'Group' you want to add captured data to.
4. Tick the data you wish to include.
5. Hit Go.
6. Preview your new 'Subscription Form',
(see ours, right).
7. Copy the 'HTML' code into your web site.
8. Want some help? Call us on 0207 096 3331.
The Qmailer Subscription Form
was created using exactly the
method described above:



